Super Bowl advertising since the first big game in 1967. Although the average numbers watching at any one time (blue) have flattened in recent year, the price of buying TV air time for advertising has continued to increase drastically even when the prices are adjusted for inflation (yellow). Will the jacked up prices pay off for advertisers?
The Super Bowl is no longer just an annual Sunday affair of guttural cheers and gorging of snack food. It's a "veritable selling season," as one researcher called it, for mega advertisements.
Thirty-five advertisers this year will shell out about $3 million per 30-second television ad — that's $100,000 per second, nearly double the price a decade ago.
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